Monday, May 25, 2020

Mental Process Paper - Free Essay Example

Sample details Pages: 3 Words: 813 Downloads: 6 Date added: 2017/09/15 Category Advertising Essay Did you like this example? MENTAL PROCESS Mental Process Paper Taumaoe A. Gaoteote OI/361 April 19, 2010 Patricia A. Lott In order for any organization to be successful and stay successful, it will need to have creative leaders and employees. Creative leaders and employees are the ones who introduce positive change and make quantum leaps forward in creating new products and processes. So it is definitely important that an organization create an environment or climate in which it promotes and encourages creative intelligence. This paper will talk about the four styles of creative intelligence and analyze their influence on organizational decision making. The day to day operations of an organization is comprised of so many different moving parts depending on what kind of product or service it provides to the consumers. For the organization to operate smoothly, and keep up with demands as well as future endeavors or projects, it is constantly under analysis and observations to determine what works and what doesn’t work, what is the competition like and how will it counter and remain successful. Don’t waste time! Our writers will create an original "Mental Process Paper" essay for you Create order With all the analysis, based on past performance and productivity, the organization has to plan for the future so that it stays successful or so that it will meet or exceed expectations in upcoming years. This is just one of the scenarios that an organization goes through. The organization makes decisions constantly, but prior to making those decisions, there are a lot of things to consider. This is where creative intelligence is extremely important, because it will have a huge influence on the decision making process. An organization has to tap into the creative intelligence of its personnel because that is where the creativity, innovation as well as other factors that will insure an organizations success. There are four styles of creative intelligence; inspiration, intuition, imagination and innovation. Each of these styles influences the decision making process or any organization. Inspiration Dictionary. com defines inspiration as â€Å"an inspiring or animating action or influence†. It also says that it is, â€Å"something inspired as an idea†. Decisions are at the heart of leader success, and at times there are critical moments when they can be difficult, perplexing, and nerve-racking. When person or organization is inspired by an act or performance, it will influence the organization in making a decision because it is inspired, or through the inspiration of their Founder, Chief Executive Officer, or Manager. In any case, inspiration will influence the decision making process of any organization. Intuition Like it is mentioned in the text, this style focuses on results and relies on past experiences and performances in order to make a beneficial decision for the overall success of an organization. Intuition will have a huge influence on the decision making process of a person or an organization. Surely a person before making a decision on a purchase for example will consider his or her past experiences prior to making that decision. An organization is similar in that regard. An organization will take in to account what happened in their past concerning a process or product and the results of that prior to making any new decisions that may affect the success of the organization. Imagination This style focuses on the imagination or vision of the leader or employees. Having a certain vision of what and where the organization needs to be at a certain time, as well as what it should achieve by that time is important. When there is a vision, the vision becomes the mission or the goal for the organization, whether to be the leader in its service or the leader in the arena with regards to the product that it produces. That will have a huge influence in the decision making process of any organization. Innovation As mentioned in the text, this style â€Å"concentrates on problems and data and is very systematic†. In any organization, it is extremely important to have a leader or employees that systematically look at the entire organizational process, as well as its products to see if there are problems, or potential problems. This way, the organization can take steps to implement solutions to resolve those problems or prevent those problems from reoccurring. It is clear that innovation will truly have a huge impact and influence on an organizations decision making process. In the operation process of an organization, problems are going to occur, and mistakes are going to be made. These problems and mistakes cannot continue or it will stifle the success of an organization. Therefore, an organization will take those into consideration when comes time to make a decision. In Conclusion, creative intelligence is an important key, when it comes to the decision making process or mindset of any organization. More importantly, identifying those assets within an organization and exploiting those assets, by creating an environment where they are sought out for suggestions, recommendations will ensure long term success for any organization.

Friday, May 15, 2020

Identity and Gender - 1627 Words

The word identity has become the most discussed idea in our society. It is described mostly, to be a word that stands for who we are. Therefore, because of who we are, identity has come to be a word that we use to claim and understand people’s actions in our society. So in this paper I will be analysing how social practices surrounding identity relates to gender in social, personal levels, through the work of three authors; by Ian Hacking on â€Å"kind making†, Margaret Somers on â€Å"Narrative construction of identity† and finally, Frederick Cooper and Rogers Brubaker on â€Å"beyond identity† . However, I will tilt more toward Frederick Cooper and Rogers Bruakers article on identity. This is because I feel that their article contributes better to my†¦show more content†¦This is because as mention by Somers there are many forms of identities because people create, select and tell stories that differ from another person’s story. These s tories are different because they are from experiences and because of whom one chooses to tell story actors take part in selecting what stories are appropriate in that situation, place and time. Therefore, identity at a social level is something that is seen to be complex and changeable to include concepts such as narrative, in order to try and explain social movements as a result of people’s self’s’ realization, pushing them to based their reason of action to common identity. So identity is very complex, which is good, because as feminism, if we were to think all woman are alike and see themselves the same, identity wouldn’t have been stable enough to be used to claim why people do the things they do, in society. Now, I will be looking at how identity relates to gender at the personal level. The article speak of Identity on a personal level mostly, it is when they are looking at how ideas are impacting people, on an intimate way and looking at the motivation of peoples actions. For example, Somers analysis on the new political identity (pg. 219); New political identities are positions and political activities that are more self-centered. They are motivated by people who haveShow MoreRelatedGender And Gender Identity1648 Words   |  7 PagesIn light of performativity, political transformation via hegemonic cultural practices continues to advocate for gender parody. Overall, the recent exploration of alterity ethics complements performativity politics by exploiting the subversive potential of gender identity as well as female identity. For the oppressed individuals, power should be subverted via political strategy guided by the consequences and punishment with the objective of maximizing the good in the society. In other words, performativityRead MoreGender, Gender And Gender Identity1113 Words   |  5 Pagesperceptions in hopes of gleaming a bit of insight into gender identity, I had several people say to me that gender was not an issue in their life, and I should just find someone else. Most people never think about their gender or how they express it, or they think that gender and sex are the synonyms ( American Psychiatric Association, 2013). That is, until confronted with a significantly different culturally expressed gender role, or unless your gender identity is not accepted as normal. Therefore the threeRead MoreGender Identity : Gender And Masculinity Essay1509 Words   |  7 PagesGender plays an enormous role in every society around the world. There are debates about whether gender is defined by strictly biological characteristics or social attributes. Others argue that gender is a spectrum, rather than the dichotomy of male and female. Masculinity and fem ininity are sets of attributes, roles and behaviors that are associated with men and boys and girls and women, respectively. Both masculinity and femininity have specific traits that are both biologically and socially definedRead MoreGender And Gender Identity And Development1303 Words   |  6 Pagesthroughout the years. However, gender identity and development is something that has been both misunderstood and misconstrued by people for quite some time. The differences between â€Å"gender† and â€Å"sex† is quite vast. According to John Carl: Gender is defined as the personal traits and position in society connected with being male or female. For instance, wearing high heels is associated with the female gender, while wearing combat boots is associated with the male gender. Gender is different from sex becauseRead MoreRacial Identity And Gender Identity879 Words   |  4 Pagesdons a pink bow on his head to become â€Å"Erica.† Meanwhile, Randy Marsh (as known as Lorde to most and Stan’s dad) must battle with his gender identity and that of his music as women at his work are uncomfortable with sharing a bathroom with him, therefore he must receive his own against his wishes. While both Cartman’s and Randy Marsh’s struggles with their gender identity revolve around the use of a bathroom, through the juxtaposition of the actions of shooting a school and becoming transgender, theRead MoreGender And : Gender Identity Disorder1287 Words   |  6 PagesGender Dysphoria, formerly known as Gender Ide ntity Disorder, is described by the DSM-IV as a persistent and strong cross-gender identification and a persistent unease with ones sex. However, gender identity is not diagnosed as such if it is comorbid with a physical intersex condition. Gender dysphoria is not to be confused with sexual orientation, as people with gender dysphoria could be attracted to men, women, or both. According to an article written by, Australasian Sciences there are fourRead MoreThe Concept of Gender and Gender Identity1223 Words   |  5 Pages I am interested in the concept of gender and the deeper meaning of being considered a transgendered person. I feel that a lot of people do not know or care to know about these topics on a more in depth level. People who close their eyes to the idea that a person could be born with the physical aspects of a male yet have the psychological aspects of a female and vice versa, tend to be the ones who say that those people are going against nature or god. Discriminating against people on the principlesRead MoreSocialisation, Personal Identity, Gender Identity And Gender Roles1313 Words   |  6 PagesSocialisation, Personal identity, Gender Identity and Gender Roles: Boundless.com defines ‘Socialisation’ as â€Å"a term used to refer to the lifelong process of inheriting and disseminating norms, customs and ideologies providing the individual with the skills and habits necessary for precipitating within one’s society, thus the means by which social and cultural continuity are attained† (Boundless.com, 2015). The process of socialisation involves an individual such as an adolescent to have interactionsRead MoreGender And Gender Identity Disorder2178 Words   |  9 Pageswe re born, our gender identity is no secret. We re either a boy or a girl. Gender organizes our world into pink or blue. As we grow up, most of us naturally fit into our gender roles. Girls wear dresses and play with dolls. For boys, it s pants and trucks.† (Goldburg, A.2007) However, for some, this is not the case. Imagine for a moment that you are a two year old boy drawn to the color pink, make up, and skirts. If this is the case than most lik ely, you are experiencing Gender Dysphoria, otherwiseRead MoreGender Identity Essay965 Words   |  4 PagesGender Identity Society should be more open minded with the topic of gender identity. Our society does not like rapid changes when they are publicly made; there is always a dispute or an opposition against those unexpected changes. The LGBTQIA+ (lesbian, gay, bisexual, transgender, queer, intersex, and asexual) community is the â€Å"rapid change† that society finds difficult to deal with. Although, this community has always existed, but it has never been publicly recognized like it is today. Gender Identity

Wednesday, May 6, 2020

Business Review On Recreational Magazines - 1613 Words

Business Review Report MAGSrUS Recreational Magazines (2014 2015) Student Name: Dinusha Thilakaratne Student ID: 101322462 Table of Contents Introduction 3 Business Performance Review 4 Competitive and Technological Analysis 7 †¢ Porter’s 5 forces model 7 †¢ Sustaining and disruptive technology 8 Introduction The main purpose of this report is to give a brief description about the current situation of â€Å"MagRus† business by using their sales data in 2014 and 2015 and compare it with the current retail industry details. The subject business named â€Å"MagRus† is a retail business which is selling†¦show more content†¦There are so many methods that can help to assess the business performance. Some of the methods that a business can use to assess the business performance are SWOT analysis, sales analysis, financial analysis and etc. These methods can help a business to build a clear image about the business’s current situation and it helps in taking future decisions. MagsRus Recreational Magazines business is using the sales analysis method to consider the business performance. This method is used to evaluate the sales performance of the business in 2014 and 2015. The above chart shows the number of subscriptions that MagsRus has sold in 2014 and 2015. There are 8 categories of magazines which are sold by MagsRus and chart shows the quarterly subscription by product over the 2 years. As per the sales data Gardening and Do-it-yourself categories indicate an improvement in sales and Motor vehicle category has revealed a huge decline in number of subscriptions in sales. After quarter 2 in 2014 the sales have declined from units 4521 to 2500. And the other categories also showing a decline of sales from 2014 to end of 2015. Through breaking down which categories are meeting the objectives of sales, the business can give a better attention to areas that are failing to meet expectations and also to improve the areas whichShow MoreRelatedObtaining and Retaining Talent for Companies856 Words   |  3 PagesObtaining and retaining talent is a struggle for both small and large companies. Companies are looking for talented employees to take their busin ess to the next level, while employees are looking for an environment that will enhance their talents and provide growth. According to (Purushotham, 2009) every organizations goal is to attract and retain talented people through the use of monetary and non-monetary rewards. This report highlight ways companies has attract and retain talented employeesRead MoreCatfish Creek1491 Words   |  6 PagesExecutive Summary Background Meet Steve Davidson. For more than 20 years, Steve has been an avid recreational canoer. In addition, Steve also acquired wood working skills during 15 of his 20 years canoeing, and for the past 10 years Steve has combined his love for canoeing with his wood working abilities. This combination of hobby and skills resulted in the design and construction of three canoes which Steve sold after using each for one season. During an attempt to purchase a canoe, Steve wasRead MoreThe Impact of Culture on Consumer Behavior1788 Words   |  7 Pagesbehavior in shaping marketing strategies is explored in the research. The research design includes a secondary literature review as well as primary research using a survey sample size of 30 individuals. The research provides a significant account of the factors influencing cultures, differences between UAE and UK culture. The motives of consumption are also investigated through review of secondary literature and analysis of survey results. The relevance of consumer behaviors with regards to strategy formulationRead MoreHuman Resource Roles And Impact818 Words   |  4 Pagesoffers auto, home, renters, life, business, motorcycle, recreational vehicle, pet health and umbrella insurance to consumers (â€Å"About Us,† n.d). In 1928, Thomas Leavey and John Tyler started Farmers Insurance to provide auto insurance to farmers. Zurich Financial Services purcha sed the organization in 1998. In 2000, Farmers Insurance purchased Foremost Insurance Group to expand their product line to include insurance for specialty products like mobile home and recreational vehicles. In 2007, Farmers InsuranceRead MoreMark Zuckerberg : The World Of Social Media1502 Words   |  7 Pagessupport this claim. The establishment of Facebook has made entrepreneur Mark Zuckerberg a symbol of social media innovation and communication for the 21st century. 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Keep this discussion brief. †¢ Market analysis through aRead MoreShould Marijuana Be Legalized?908 Words   |  4 Pagesfine to extended prison time, the difference in punishments can be significant. Because of these potential penalties, business people entering the marijuana industry, as with any highly regulated industry, need to know the laws and regulations in their region in order to operate their business effectively, efficiently, and remain within the boundaries of the law. In Colorado, business has exploded throughout the state as entrepreneurs seek to meet the demand of the growing population of marijuana usersRead MoreThe Good Hotel Is A Hotel874 Words   |  4 Pagesare giving positive reviews more often, and the financial gains have surpassed the goals. Continuing could also have its draw backs with an uncertain ever changing business atmosphere could change and hurt the business. Also since going green is a popular trend; computation for the market share is a threat. Expanding on an already thriving concept could have a great upside. The Good Hotel could gain more market share of the fast pace go green movement while growing the business. The down side to expandingRead MoreConsumer Decision-Making Styles of Gen Y Consumers in Malaysia2390 Words   |  10 Pageswithout considering consumer needs and recognizing the characteristic of those needs. Due to the highly competitive environment nowadays, attracting and retaining enough loyal customers p lays an important key role when developing business strategies. Therefore, business should understand and target consumer from different background and culture differently in order to effectively adapt their marketing strategies (Yeong amp; Lovett, 2010). 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Tuesday, May 5, 2020

Intellectual Property Protection and Economic †Free Samples

Question: Discuss about the Intellectual Property Protection and Economic. Answer: Introduction The following research is based on the implementation of the operation plan developed for the organization Zero Motorcycle, Australia. The organization manufactures electronic motorcycle and sells them in Australia market. However, the organization in the recent time faces some challenges such as the aggressive marketing strategies of the competitors. Therefore, an operation has been developed to overcome the market barriers and perform effectively in the previous section of the report and this report provides the discussion about how the strategies will be implemented to make the plan successful. The report discusses how the personnel will be hired to get the jobs done within the time given time period. As put forward by Kim et al. (2012), the recruitment is one of the significant critical human resource function for the organization. It is certain that attracting the right people with the right mixture of skills as well as experience into the right job and aligning this to companys overall project remains crucial to the organization. While recruiting new people, the organization must ensure that the purpose of the process is to determine the current as well as future requirement of the company in conjunction with its personal planning as well as the job analysis activities. As the first stage of recruitment strategy, Zero Motorcycle needs to conduct a short analysis to make sure that the vacancy is genuine and the position needs to be filled. Hence, the senior management of the organization needs to take the reasonability of recruiting new people. In fact, while recruiting new people, the company could take help from both internal and external sources. In this context, Cherian and Jacob (2012) commented that recruitment from the internal sources is highly preferred as the existing employees know the organization and they could effectively fit to the organizational culture. While focusing on the internal sources, promotion and transfer from among the present employees can be an effective source of recruitment. As put forward by Drauz (2014), the promotion indicates that upgrading of an individual to a higher position carrying a higher status. On the other side, it has also been identified that the former employees are another source of applicant for the vacancies to be filled up in the organization. Nonetheless, as the organization Zero Motorcycle should also pay attention to external source recruitment; this means as the organization is going to implement a new project, it is necessary for them to hire the experienced candidat es who have industrial experience in the field of motorcycle manufacturing. Hence, the company might not have to make large investment on grooming and development. Induction- The induction remains as the critical phase in the continuation of professional learning based on the clearly defined performance development process. The company could follow the process of consistency, which would help to reinforce the capability of newly employed personnel (Burke and Noumair 2015). The newly appointed employees need to be communicated by conveying the key message as well as providing them with the equal access to information, resource as well as development opportunities. Connectedness- The technique of connectedness could help the organization collaborate through the partnership with internal as well as the external stakeholders to understand the shared goals (Guest 2011). This technique might help to improve the relationship by monitoring and coaching to encourage the staff. Developing the personnel After the recruitment and induction, the organization needs to pay attention to workforce development. This means the organization Zero Motorcycle could focus on developing the appropriate training development programs. The newly appointed employees should be provided with training regarding the work process, process of flexibility organizational culture and other internal aspects. In addition to this, in the development process, the organization also needs to focus on the performance measurement (Daley 2012). This means during the training, the management needs to measures the growth of employees. Based on the measurement, appropriate strategies need to be applied. As put forward by Wright and McMahan (2011), the monitoring provides the opportunity to share as well as develop their knowledge and experience, skills in a dynamic. Zero Motorcycle needs to develop successful coaching programs, which provides mentors as well as the mentorees the opportunity to derive understanding of multiple backgrounds. In addition, this coaching program is based on the principles of respect, commitment and inclusiveness. Through monitoring, the organization could help people to reflect on their practices, skills and knowledge as well as the management could prepare them for the future opportunities. Deriving physical resource and services and their cost versus potential profit margin Workforce- At the initial stage, as the organization pays attention to franchise operation, it needs to hire agents and distributors for selling the products on behalf of the company. However, hence, the hiring of agents and distributors is also an addition to the current existing employees or workforce of Zero Motorcycle. Technological resource- After hiring the dealers and agent for selling the products in a new market, the company also needs to invest on the promotional activities. To access the target market, digital medium is the best option for Zero Motorcycle. Zero Motorcycle could utilize the social media channels to promote the products and services. Promoting the contents of the products on YouTube and Facebook is a significant marketing approach. In addition to this, the company could also use the traditional media such as publishing the content through newspapers, television, magazines and other channels. Raw materials- As the organization is supposed to expand the operation in new market throuhg agents and distributors, it needs to focus on the manufacturing of products. This means if the demand of products is high in the target market-Australia, the availability of the products should be there in the process. To facilitate the manufacturing process, the organization needs to supply the raw materials, which is again an addition to the existing funds. Economic budget The organization needs to focus on its existing budget, as the hiring of new agents and distributors and their commission on each sale requires a huge budget. In addition to this, the company also needs to make investment for the supply of raw materials. Overall, the company is required to make a large investment for implementing the operational plan. Infrastructure resource- Eventually, the organization needs to develop the outlet or store in the target market, the company requires an appropriate location for setting up the infrastructure. For decorating the store, the organization needs store materials such as furniture, glass, technological devices and a parking place for test drive. Estimated budget required for utilizing the above-mentioned resource Resource required Budget required Required workforce AUS $10000 Technological resource AUS $ 20,000 Raw Materials AUS $20,000 Infrastructure AUS $ 30,000 Total AUS $80,000 Table 1: Budget required for the resource (Source: Self-Made) Protecting the intellectual property As put forward by Kim et al. (2012), intellectual property has conventionally been categorized into the industrial property as well as the copyright. Hence, the term industrial property could require the patents, trademarks, industrial design as well as geographic indication of source. To avoid failure in this method, the organization could require registration of intellectual property. The company needs to have a trademark, which is the most effective, and valuable asset can be owned by an organization (Hall et al. 2014). For example, when an organization or business gains popularity in the market, the rivals or the competitors could imitate the ideas as well as market strategy but on a frequent basis, the organizations could imitate the trademark, the product packaging and distinctive marketing approach. As put mentioned by Baumback et al. (2012), understanding the different types of Intellectual Property and the advantage of each one. Hence, patents protect the invention; deign registration keep a protection on their looks. It is observed that a registered trademark protects brand name, logos, and even the aspects of packaging. It is necessary for Zero Motorcycle to keep confidentiality in the services and the operation until it is protected. Whenever, a third party is involved in the process, it is necessary to maintain a confidentiality agreement to stop them from disclosing opinions, idea without the consent. For example, the organization needs to make an agreement with the dealers and distributors about the confidentiality of the proposed operation. The organization needs to develop a model of invention to guide the prospective financial backers to consider the smart idea as well as their market potential. Nonetheless, it is not necessary for the organization not to let a third party to get into it without having a confidentiality agreement in the dealing. Monitoring and documenting the performance As mentioned by Witter et al. (2013.), the performance management is a communication technique based on which the managers and employees work together to plan, evaluate and monitor employees work objectives as well as overall contribution to the organization. In the recent time, the performance management technique is continuous technique of setting objectives, evaluating progress as well s providing an ongoing and feedback to make sure the organizational members to meet their goals and objectives. In order to measure the performance, the organization Zero Motorcycle could utilize the following standard. Quality- This process helps to identify how well a particular activity or job is performed. Hence, the manager needs to identify how effectively the final product is designed. Hence, the quality could work as the accuracy, appearance or the effectiveness. Thereby, keeping a close eye on the quality of performance, the management could further evaluate the performance. Quantity- This process helps to identify how much work is finished or delivered. Hence, a measurement of quantity can be expressed as the error rate like the number of percentage allowed per unit of work as the usual outcome to be achieved (Mone and London 2014). However, the senior management or the quality department needs to ensure that when the quantity standard is set, the criteria for exceed standard need to be high enough for challenging but it should not be much high that is remains unattainable. Timeline- This phase [or the process helps to identify how faster, when or by what, the work needs to be produced. The timeline needs to be developed realistically. Cost-effectiveness- This phase certainly helps to identify the money savings to the organization or working within the budget. It is observed that cost-effectiveness standard could include the aspects of performance like maintaining or minimizing the unit cost (Elnaga and Imran 2013). This approach could also help to reduce the cost of a product or service by reducing the wastage. The above-mentioned process and the approaches help to monitor the performance of the employees and the processes make it easy for the organizations to find out the flaws and apply modified strategies. Generating and managing fair, accurate as well as non-biased documentation of employees performance is one of the significant skills that all supervisors should develop (Batt, and Colvin 2011). The human resource management department need to document employee performance, both positive contribution and the performance failure. The management need to document actually the employee did as well as said and what the manager did and said at the time of meeting or the conversation. For example, the organization sales department of the organization needs to document the number of sales achieved within the given time period and the time number of projects was given to be sold out in the market. Hence, they could find out the gaps or failure in the sales margin. Strategies to deal with the underperformance Provide clear feedback- Before the management could reprimand a worker for their effort, it is necessary to give the individual as much feedback as possible. Hence, the quality of the work seems to be poor, the manager could speak to the employees to learn about the issue, if any, he/she faces (Guest 2011). There should be a proper communication between the managers and the employees about what is required for modification. It could be critical to include the employees in the technique of outlining the individual performance targets. It is important to take opinions from the employees themselves abbot how they would like improve their performance and achieve new skills. Reference list and Bibliography Batt, R. and Colvin, A.J., 2011. An employment systems approach to turnover: Human resources practices, quits, dismissals, and performance.Academy of management Journal,54(4), pp.695-717. Baumback, M.S., Bettis, D.W. and Jenkins, J.A., Amazon Technologies, Inc., 2012.Monitoring performance and operation of data exchanges. U.S. Patent 8,122,124. Burke, W.W. and Noumair, D.A., 2015.Organization development: A process of learning and changing. FT Press. Cherian, J.P. and Jacob, J., 2012. A study of green HR practices and its effective implementation in the organization: A review.International Journal of Business and Management,7(21), p.25. Daley, D.M., 2012. Strategic human resources management. Public Personnel Management, pp.120-125. Drauz, R., 2014. Re-insourcing as a manufacturing-strategic option during a crisisCases from the automobile industry.Journal of Business Research,67(3), pp.346-353. Elnaga, A. and Imran, A., 2013. The effect of training on employee performance.European Journal of Business and Management,5(4), pp.137-147. Galli, E.P. and Legros, D., 2012. French firms strategies for protecting their intellectual property.Research Policy,41(4), pp.780-794. Guest, D.E., 2011. Human resource management and performance: still searching for some answers.Human resource management journal,21(1), pp.3-13. Hall, B., Helmers, C., Rogers, M. and Sena, V., 2014. The choice between formal and informal intellectual property: a review.Journal of Economic Literature,52(2), pp.375-423. Kim, K.H., Jeon, B.J., Jung, H.S., Lu, W. and Jones, J., 2012. Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image.Journal of Business Research,65(11), pp.1612-1617. Kim, Y.K., Lee, K., Park, W.G. and Choo, K., 2012. Appropriate intellectual property protection and economic growth in countries at different levels of development.Research policy,41(2), pp.358-375. Mone, E.M. and London, M., 2014.Employee engagement through effective performance management: A practical guide for managers. Routledge. Witter, S., Toonen, J., Meessen, B., Kagubare, J., Fritsche, G. and Vaughan, K., 2013. Performance-based financing as a health system reform: mapping the key dimensions for monitoring and evaluation.BMC health services research,13(1), p.367. Wright, P.M. and McMahan, G.C., 2011. Exploring human capital: putting humanback into strategic human resource management.Human Resource Management Journal,21(2), pp.93-104.